A house turned into over 100 art installations over 3 days with 80 artists.
I built a team of 3 curators & 5 incredible marketers= we sold over 70% of the art.
The idea of Startin Up is to never start from scratch.
A startup is a company designed to grow fast, most commonly associated with technology and development. At Start in Up, we want to break away from typical associations. We believe that anything can be a start up – a project, a trip, a relationship, a country, a life.
The first project, “Once I Was a House”, transformed a pre-demolished villa in Caesarea, Israel into a living, breathing artistic masterpiece. In a 72-hour creative extravaganza, over 80 painters, sculptures, photographers, creators, inventors, scientists, and thinkers joined forces to transform one end into an unforgettable beginning.